Most Memorable Product Launches This Year

Launch PR has released an interesting case study into the most popular product launches this year. It’s fun to see what products won over the collective mind thanks to buzz via word of mouth and advertising. So props to the following marketing departments.

1. Apple iPhone (37%)
2. Microsoft Windows Vista (26%)
3. Febreze Candles (14%)
4. Domino Oreo Dessert Pizza (10%)
5. alli Weight Loss Capsules (10%)
6. Oreo Cakesters (10%)
7. Diet Coke Plus (9%)
8. Subway Fresh Fit Meals (8%)
9. Motorola Razr2 (8%)
10. Listerine Whitening Quick Dissolving Strips (7%)

Not much of a shock there, with the iPhone edging out the competition. I hadn’t heard of a couple of these, like Listerine Whitening Strips  or Orea Cakesters, but a lot of it goes to show that the most practical product is not necessarily the most recognizable — case in point: Motorola Razr2 and Windows Vista.