Apple Not Showing Students the Love

The Mac OS X Leopard announcement wasn’t all good news. The software is up on the Apple Store web site, and apparently Apple Inc. has stopped showing students the love. Whereas all previous OS X updates cost students $79, reduced from the $129 retail price, Leopard’s education discount is now a measly $13–a price tag of $116 for students.

There has been a disturbing trend in the past few years–along the timeline of the company’s rebirth success story–of Apple giving fewer and fewer perks to students. Apple’s summer hardware program, where it gives a free outdated iPod to students who purchase a new computer, still seems to be in place. But software discounts–iLife and iWork ’08 saw price increases as well–and discounts on less expensive hardware–forget about discounted iPods anymore– are over.

Students are an incredibly important demographic for Apple, a company that prides itself on making hardware for artists. What group has incredible ambitions but little money to act on them? College kids. So when your company’s Facebook group has more than 400,000 members, it’s probably a good idea to keep that demographic happy.

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